“I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules. She loves life and that is Pretty Powerful.” - Bobbi Brown
In case you didn't already know, I am a big fan of Bobbi Brown products. My first eyeshadow palette was from Bobbi Brown. I was pretty stoked when I found out that Kate Upton is set to be the next ambassador, second to Katie Holmes.
Known for gracing the covers of Sports Illustrated and clad in bikinis, Kate has an enviable body. My boyfriend and I were appalled when we heard the news sometime back that she was rejected by Victoria Secret to be an angel because apparently she's "too fat". It disgusts me that big brands like that still try to portray that "only skinny is beautiful". Now, I am happy for Kate for scoring this role. I think Bobbi Brown made a smart move. Whilst Katie Holmes remains a suitable ambassador, she is more appealing to slightly older women and speaks for the sophisticated side of the brand. Kate Upton, on the other hand, targets a younger audience and represents the sexy side of the brand. That's my opinion anyway.
Kate Upton and Bobbi Brown campaign images are expected to hit stores and counters in July 2014.
What do you think of this partnership? Are you a fan of Kate Upton?